Crafted Path Marketing (Freelance)
Welcome! This page is a curated selection of my freelance projects, showcasing my work in design, storytelling, social media strategy, and brand identity. Each project reflects my approach to creating engaging, cohesive, and memorable brand experiences.
"Jess has supported my business for over a year across all social media and digital marketing. She is positive, creative, highly communicative, and consistently reliable."
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"Jess is a fantastic designer and social media promoter. She is helping us to grow our business with style."
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"Jess is very creative but also entrepreneurial, and she follows through on what she commits to."
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"Jess has supported my business for over a year across all social media and digital marketing. She is positive, creative, highly communicative, and consistently reliable." 〰️ "Jess is a fantastic designer and social media promoter. She is helping us to grow our business with style." 〰️ "Jess is very creative but also entrepreneurial, and she follows through on what she commits to." 〰️
The Nimbin Bush Theatre
Industry: Arts & Culture / Events
Scope: Brand Identity · Social Media Strategy · Design · Storytelling
Membership Growth Campaign
Over 2.5 months, a targeted campaign grew membership from 18 to 75 members, adding 57 new members - that’s 76% of total membership achieved in just a short period.
Social Media Growth
(1 year)
Since January, the account has grown organically to 2,889 followers (+34% in 12 months) with low churn (~3%). Strategic, community-focused content has boosted engagement, views, and link clicks, creating a strong platform for event promotion and audience activation.
Creative Support
Including visual design, movie programmes, posters, social media content and reels, print materials, and email campaigns.
Labelled By Lara
Industry: Dress Hire
Scope: Logo · Font Selection · Colour Palette · Print
Logo Design
Designed LBL’s logo and developed brand guidelines, providing guidance on colours, fonts, and correct usage across digital and print materials
Print Material
Created custom business card designs for LBL and coordinated the printing to ensure a professional finish.
Nimbin Limousines
Industry: Transport Services
Scope: Print and Digital ad
Ad Design
I developed a range of print and digital ad concepts, exploring logo treatments, typography, and colour palettes. While the client ultimately chose to use their original design, the project showcases my ability to generate multiple creative directions and adapt work for publication.